Communicating Your Value to Employers and Clients

One of my clients started new job in December. An important focus for her is to build relationships with her co-workers to maximize her influence and her ability to create change.

Her boss gave her a specific project in her first week on the job which will give her a good overview of the team and what needs to be done. While she is happy to be there, she wants to expand her contributions and value to the team. Her strength is seeing patterns and conclusions that other people don’t see. In particular, she draws conclusions from her analyses that provide insight which, when implemented, improve customer satisfaction.

So we developed an introduction she can use when meeting people. Most people are tempted to introduce themselves with what they do, not the value they provide. Just stating one’s role or job title is much easier of course. Here are some examples of generic introductions:

I’m in IT. I’m in sales.

I lead the sales team.

I head up the team that is migrating our systems to our new platform.

I’d like to encourage you to be specific about the value you bring to the organization and then include your title or role. For example:

“I analyze crazy amounts of data to identify patterns and trends that help us increase usage of mission critical data which supports our growth. I’m on the information architecture team.” ValueSeeing what others can’t see.

“I make sure people can have their data when and how they want it so it supports our business growth. I lead the analytics team.” ValueCustomer-focused approach so people can do what they do best

“I look for strategic opportunities for our company to grow and deliver our best solutions as well as those that encourage us to stretch our capabilities. I head up the national sales team.” ValueFind the right customers so we can do our best and win contracts that help us grow as a company.

“I build relationships with our suppliers who work with us to keep our plants stocked with the right materials and components so we have no down time. I am a senior buyer.” ValueNo down time. Understanding value of relationships to accomplish goals.

Why is it important to focus on your value to the organization? So you can build equity in your position. You become more distinct and less of one of the crowd. It also demonstrates influence, emotional intelligence and strategic thinking to be able to communicate in this way.

When you can clearly communicate your value in a way that benefits your company, that’s when you get noticed and attract more opportunities for the type of projects you really love.

For a complimentary consultation on crafting a statement you can use to communicate the value you bring to the organization, contact me.

(c) 2015 Kathy Garland.

Kathy Garland helps women leaders drive results through increased influence, strong relationships and effective communication within teams and across the organization. She is certified in the MHS EQ-i 2.0 and EQ360 assessments as well as the Ambio360 Management Skills Assessment.



You can have everything you want

Zig Ziglar, master sales trainer and motivational speaker said, “You can have everything you want, if you will just help other people get what they want.” When you focus on helping other people get what they want, you develop a wide network of relationships.

Recently, I had lunch with the CEO of an consulting engineering firm. Part of our discussion centered around how important relationships are in doing business. She said her network and her relationships, including those of the firm, have gotten them through these last few years. She’s a firm believer in community participation and staying connected with key people in her network.

As you think about your career or your business this month, make a list of people you would like to meet. Think big on this exercise.

– Who has connections that would benefit you?

– What can you do to help to that person?

Most people realize that the strength of their connections and network contribute to their success. People say yes to those they know, trust and like. Whether you are a business owner or employee or independent professional, you daily have the opportunity to persuade people to support you, your ideas, your budget, your career, your business.

Your chances are much higher that people will support you if you have a good relationship with them and they know, trust and like you. Whether through a professional organization, a networking group, an educational program or community group like church or non-profits, you can meet people anywhere that can support you and be in your network of relationships. It’s up to you to take time to get to know them. 

If you’d like to learn more about Building Relationships through Networking, please join me on Wednesday, January 19 at 3 p.m. Eastern, 2 p.m. Central or noon Pacific for a no-charge webinar where you will learn important strategies to build strong relationships through networking. I’ll lead the webinar and you’ll have the opportunity to ask questions as well.

The webinar is filling up quickly. Register now for Building Relationships through Networking to secure your space before we reach our capacity. We’ll be delighted for you to participate.


Kathy Garland specializes in translating business challenges into opportunities that result in business and personal growth. She speaks frequently on business growth and leadership topics. Join her conversations on Facebook, Twitter, and LinkedIn.