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The story below is a great reminder of the power of being positive.
Some years ago a shoe manufacturer ran an ad on slippers.
The headline under the picture of the slippers read:
“Keeps feet from getting cold.” The ad was a flop. Then the ad manager changed the headline to read: “Keeps feet warm and comfortable.” Sales picked up immediately. From “The Speaker’s Quote Book” by Roy B. Zuck
People respond to what they want and what makes them feel good and move away from what makes them uncomfortable. As the ad manager discovered, the same shoes sold much better with a positive message.
As a leader, you set the tone for performance for your team. When you frame a situation or opportunity in a positive way, people can think of possibilities instead of focusing on the obstacles.
This is a classic example of reframing – taking an event or situation and looking at it from a different point of view. When someone doesn’t understand or get your point, try reframing the situation or your conversation. You can dramatically influence results simply by reframing.
Kathy Garland International, www.kathygarland.com offers programs that awaken the soul of women leaders to enhance their wealth, balance and freedom.